In receiving the Label, Crawl will benefit from promotional support from Europa Cinemas and better exhibition thanks to a financial incentive for network cinemas to include it in their programme schedule.
The jury issued the following statement: "Crawl is an impressive debut by Hervé Lasgouttes. He has a strong sense of story and powerfully evokes the atmosphere of working life in Brittany in a tough economic climate. The performances by the two young leads are exceptional. The end of the film is not a happy one, but a sense of hope remains for the characters and the audience."
The winning film was decided by a jury of four network exhibitors:
Enrico Nosei (Cinema Metropolis 2.0, Paderno Dugnano, Italy)
Dietmar Zingl (Cinematograph/Leokino, Innsbruck, Austria)
Charles Rubinstein (Rio Cinema, London, United Kingdom)
Ted Chiaradia (Filmtheater't Hoogt,Utrecht,The Netherlands)
Other winners of the Europa Cinemas Label in 2012:
Piazza Fontana: The Italian Conspiracy (Italy) by Marco Tullio Giordana - KVIFF
The Repentant (France) by Merzak Allouache - Directors' Fortnight, Cannes
My Brother the Devil (United Kingdom) by Sally El Hosaini - Berlinale